Case Study: Marché Mövenpick achieves 100% digital loyalty with Eber

Marché Movenpick acquires 25,000+ customers in 3 months with Eber

Marché Mövenpick Singapore faced the challenge of managing a fully paper-based loyalty program. This system made it impossible to identify loyal customers for targeted promotions, prevented customers from viewing their own points, and required staff to waste time searching through paper binders for records. They partnered with Eber to implement a cloud-based CRM and loyalty marketing platform to address these issues.

Eber's solution provided a centralized digital system for customer records, points, rewards, and integrated marketing tools like gamification and referral programs. This shift to a 100% digital program resulted in the acquisition of over 25,000 new customers within three months. Additional measurable impacts included over 2,000 rewards redeemed during a Chinese New Year campaign and over 380 successful customer referrals.

Marché Movenpick