Case Study: Lalamove achieves stronger customer loyalty and retention with Eber

How Lalamove Reimagined Customer Relationships and Fostered Brand Love in a Two-Sided Marketplace

Lalamove, an on-demand delivery platform, sought to increase customer retention and stand out in a competitive logistics market by launching a loyalty program. The company partnered with Eber, a loyalty marketing platform, to build a program that could offer personalized rewards and cultivate stronger, non-transactional relationships with its users and merchant partners.

By implementing Eber's loyalty program software, Lalamove gained a customizable admin system, powerful data integration, and a seamless user experience. The results were significant: customer retention surged by 48.08%, over 1.2 million members were recruited worldwide, and customer spending increased by 100%. Eber's solution was instrumental in helping Lalamove win two industry awards for its innovative program.

Lalamove

Corrina Kwan

Head of Loyalty Marketing and Partnerships