Eber
9 Case Studies
Case Study: Books Kinokuniya acquires 10,000+ new members in 6 months with Eber
A Eber Case Study
How Kinokuniya Digitalised Their Membership & Acquired 10,000+ New Customers in 6 Months
Books Kinokuniya, a renowned APAC bookstore, faced challenges with its traditional, physical membership card program, including lost cards and a lack of a centralized customer data system. They sought a scalable, omnichannel solution to improve the customer experience and operational efficiency, turning to the vendor Eber and its loyalty marketing platform for a digital transformation.
Eber implemented a fully digital loyalty program featuring a centralized CRM, dynamic QR codes, and built-in messaging tools. This solution eliminated physical cards, allowed for instant membership signups, and enabled personalized marketing. The results were significant, with Kinokuniya acquiring over 10,000 new members and 5,000 renewals within six months across two countries, while also increasing team productivity and customer engagement.
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