Case Study: Plain Vanilla achieves omnichannel loyalty growth with Eber

How Eber Realised Plain Vanilla’s Vision of An Omnichannel, Multi-Tiered Loyalty Program

Plain Vanilla, a dessert hub in Singapore, needed a loyalty marketing platform to support its omnichannel strategy across its five physical stores and online shop. They wanted to integrate a multi-tiered rewards program and identify their most loyal customers for targeted engagement, which their existing setup could not provide. They partnered with Eber for its customer CRM and multi-tier loyalty rewards products.

Eber implemented a simple two-tiered omnichannel loyalty program that integrated with Plain Vanilla's physical and online points of sale. The solution included features for targeted email and SMS campaigns. As a result, Plain Vanilla acquired over 7,000 new loyalty members, growing its base to over 16,000 customers, and was able to effectively track and reward customer purchases across all channels.

Plain Vanilla

Xin Rui Digital

Marketing Manager