Case Study: Marché Movenpick achieves a fully digital loyalty program with Eber

How Eber Empowered Marché To Move From Paper-Based Loyalty To 100% Digital

The customer, Marché Movenpick, a leading Singaporean restaurant, was dissatisfied with its outdated, paper-based loyalty program. This system was inconvenient, environmentally harmful, and prevented them from tracking customers for targeted offers. To enhance customer experience, they partnered with vendor Eber to implement a digital solution using its loyalty marketing platform, which included a customer CRM, rewards system, and gamification tools.

Eber's solution digitized the entire loyalty program onto a cloud-based platform, enabling easy data access and management. This allowed Marché to launch personalized promotions, referral campaigns, and gamified rewards. The results were significant: Eber helped Marché acquire 25,000 customers in three months, generate over 380 successful referrals, and facilitate over 2,000 seasonal reward redemptions, fully modernizing their customer engagement.

Marché Movenpick

Jensen

Country Manager