Case Study: Hoshino Coffee achieves 16,000 loyal members in 5 months with Eber

How a powerful CRM & loyalty program earned them 16,000 loyal members in 5 months

Hoshino Coffee, a Japanese restaurant brand under Doutor Nichires Holdings, lacked a centralized CRM system. This prevented them from understanding customer spending behavior and identifying their loyal customers. They partnered with the vendor Eber to implement a loyalty marketing platform to improve data collection and customer engagement.

Eber implemented a customisable loyalty and CRM program where customers earned points for spending. The solution included a referral program and built-in messaging tools for email and SMS campaigns. This allowed Hoshino Coffee to segment its audience and run targeted marketing. As a result, Eber helped Hoshino acquire over 16,000 loyal members and 700+ new customers from referrals within five months, while also achieving a 42% email open rate.

Hoshino Coffee

Corrine Chan

D&N Marketing Manager