Case Study: Beef & Liberty turns first-time diners into loyal regulars with Eber

Beef & Liberty grows loyalty to 3,000+ members in 18 months with Eber

The customer, Beef & Liberty, faced the challenge of turning first-time diners into loyal regulars across its Hong Kong burger restaurants. They lacked a structured way to collect customer data, segment their audience for targeted campaigns, and create brand loyalty. To address this, they partnered with the vendor Eber to implement a membership and rewards program called The Society.

Eber's solution provided an all-in-one platform for member sign-ups, rewards redemption, and data collection. The results over 18 months were significant, with over 3,000 members joining, a 100% reward redemption rate, and a 50% open rate on promotional emails. This partnership gave Beef & Liberty its first clear view of customer habits and a direct channel to re-engage them, successfully increasing customer loyalty.

Beef & Liberty