Case Study: ALL IT achieves 40,000+ paid loyalty members with Eber

ALL IT boosts paid membership conversion to 67% with Eber

The customer, ALL IT Hypermarket, a tech retail hypermarket in Malaysia's Klang Valley, faced the challenge of managing a growing customer base across multiple outlets and an online store without a single view of their shoppers. They needed a compelling paid membership model to unify customer recognition across channels and move beyond generic, one-size-fits-all marketing.

Partnering with Eber, ALL IT implemented Eber's loyalty marketing platform, which featured a paid membership structure, customizable points accrual, omnichannel profiles, and in-app gamification. This solution allowed the company to deploy targeted communications and a more interactive rewards program. As a result, Eber helped ALL IT acquire over 40,000 members, achieve a 67% conversion rate to paid membership, and lift member engagement by 158%.

ALL IT