Case Study: Grazia boosts engagement and speed with EB Pearls

Grazia boosts mobile load speed 38% with EB Pearls

Grazia, a global fashion media brand, faced challenges with its website's performance and user engagement. Its mobile-heavy audience experienced slow loading times, low content interaction, and a desktop-first navigation that created friction. The customer, EB Pearls, was tasked with transforming the platform to better align with how users consume fashion content without compromising the brand's strong visual identity.

EB Pearls executed a full redesign and rebuild using WordPress VIP, PHP, MySQL, and Sass. The solution was mobile-first and included performance optimization, interactive content modules, and a refined content structure. The results were significant: a 38% improvement in mobile load performance, a 31% increase in session duration, and a 42% rise in deeper, multi-page user engagement.

Grazia