Case Study: Bannisters Hotel boosts bookings and streamlines guest reservations with EB Pearls

Bannisters Hotel boosts booking conversions by 46% with EB Pearls

EB Pearls partnered with Bannisters Hotel, a luxury coastal boutique hotel group in Australia, to address critical challenges with their digital booking platform. The hotel's website had a confusing navigation and a slow, multi-step booking process that was causing guest abandonment and increasing manual work for staff by roughly 20 hours per week. Furthermore, the site poorly integrated Chef Rick Stein's culinary offerings and provided a subpar experience on mobile devices, which drove 45% of their traffic.

EB Pearls redesigned and developed a new WordPress platform, implementing a streamlined three-step booking flow, a mobile-first design, and integrated highlights for culinary experiences. The solution included automated availability checks and a secure payment gateway. As a result, Bannisters Hotel saw a 46% increase in booking conversion, a 42% improvement in mobile booking experience, and a 40% increase in direct enquiries, while significantly reducing staff workload.

Bannisters Hotel