Case Study: Capital Gear achieves stronger sales and repeat customers with Eaton genuine components

Commitment to genuine Eaton components giving rebuilder edge on competitors

Capital Gear Ltd., a transmission rebuilder and aftermarket parts seller based in Edmonton, Alberta, faced intense price pressure from competitors using cheaper jobber parts. To stand out on quality and keep its technicians productive, the company needed a dependable parts strategy. Eaton provided the genuine components Capital Gear relied on, including Eaton Fuller gears and bearings, rebuilt and new Eaton transmissions, and Eaton Advantage Series clutches.

By switching exclusively to genuine Eaton parts, Capital Gear improved transmission durability, strengthened its reputation for quality, and saw its business grow. The company reported that its transmissions now outlast competitors’ units, leading to more repeat customers and increased sales. According to Capital Gear, Eaton’s quality, warranty support, and OEM-level components helped make the business “bigger and stronger.”

Capital Gear

Gerard Zentner

Founder and President