Case Study: BMC achieves 95% webinar attendance with eatNgage

BMC triples attendance with a lunch and learn powered by eatNgage

BMC, a global leader in software solutions, faced a significant challenge with low attendance rates impacting the ROI of its quarterly educational webinars. To address this issue, they partnered with the vendor eatNgage to utilize its remote lunch and learn technology with the primary goal of increasing registrations and attendance for an online event.

By using eatNgage's platform to manage invitations and a meal ordering process, BMC executed a campaign that included multiple follow-up emails. This solution resulted in a dramatic increase in performance, with eatNgage helping to almost triple attendance and achieve a 95% show-up rate, making it BMC's most successful webinar to date.

BMC

Saar Shwartz

Chief Marketing Officer