Case Study: Nocibé transforms into a Beauty 360 challenger with eatbigfish

Nocibé launches 6 new concept stores with eatbigfish

eatbigfish worked with Nocibé, the number two beauty retailer in France, which was stuck trying to compete with the market leader without a comparable budget. Their challenge was to break free from this short-term, reactive mindset and create a new vision for growth that would allow them to change the rules of the game.

The solution from eatbigfish involved developing a new challenger brand identity and strategic roadmap by looking forward to 2030. This process helped Nocibé shift its focus from the competition to its own strengths, defining a new category called "Beauty 360." The new vision is now being implemented, with six new concept stores already launched as part of the rollout.

Nocibé