Case Study: Shu Uemura achieves a global seasonal campaign with Eat Creative

Shu Uemura crafts a campaign for 144 markets with Eat Creative

The customer, Shu Uemura, a globally recognized Japanese beauty brand, faced the challenge of developing a fresh and emotive campaign for a highly competitive market. They engaged the vendor, Eat Creative, to create a striking global campaign for their seasonal BTB initiative that would highlight the brand's core positioning and renew its energy for both new and existing customers.

Eat Creative developed a holistic campaign concept centered on the theme 'Summer Delights,' which was carried through packaging, point-of-sale design, and product ranges. To ensure a consistent rollout across 144 global markets, Eat Creative provided comprehensive toolkits, training manuals, and communications guidance for the brand's employees. This solution successfully created an integrated and compelling brand experience for the landmark campaign.

Shu Uemura