Case Study: LIXIL achieves a stronger, more agile global brand with Eat Creative

LIXIL reaches over 1 billion people with Eat Creative

LIXIL Corporation, a global leader in water, housing, and infrastructure products, faced challenges in communicating its brand purpose and engaging diverse stakeholders following a period of rapid international expansion. To address this complexity, LIXIL engaged the vendor Eat Creative to develop strategies and initiatives for a simpler, stronger, and more agile brand.

Eat Creative implemented a comprehensive solution including brand strategy, visual identity, and employee engagement. This involved developing new sub-brands like SATO for low-cost sanitation and revia for products using waste plastic, creating marketing collateral for impact projects, and producing internal communications like the GROW manager training video. The work helped LIXIL tangibly deliver on its purpose, aiming to provide better sanitation to over 100 million people and building a more diverse business that embraces every employee’s unique journey.

LIXIL Corporation