Case Study: Tropical Smoothie Café achieves increased sales and customer footfall with Eat App

Tropical Smoothie Café - Customer Case Study

Tropical Smoothie Cafe, a quick-service chain focused on healthier menu options, needed clearer insight into menu performance and customer behavior to grow its vegetable smoothie offering and boost traffic during slow periods. They turned to Eat App’s restaurant analytics to monitor item sales and ordering patterns by time of day.

Using Eat App’s analytics, Tropical Smoothie Cafe discovered their 2013 vegetable smoothie became one of their best sellers and launched additional vegetable variants. Granular, time-specific insights also enabled targeted promotions like happy hours to increase footfall during off-peak hours—deliverables that included best-seller status for the new smoothie line and measurable increases in customer traffic during campaign windows.

Tropical Smoothie Cafe