Case Study: GBL Group achieves happier regulars and streamlined reservations with Eat App

Keeping Your Regulars Happy with GBL Group

GBL Group, a fast-growing restaurant operator in Bahrain with four venues and a fifth opening soon, faces intense competition in Block 338 and the operational strain of running multiple concepts. Managing a small 75-seat hotspot (Hazel) that sees hundreds of reservation requests, split-level host/restaurant communication, and the need to prioritize regulars and personalize service created clear challenges for reservations, guest data and day-to-day operations.

Eat App implemented a unified reservation system across all GBL Group venues, linked phone/internet/SMS bookings, provided a real-time visual floor view and integrated POS/revenue data. This enabled GBL Group to track regulars, spend, table and time preferences and special requests without manual entry, prioritize loyal customers, flex table configurations during events, and run targeted marketing campaigns—improving service consistency, operational flexibility and data-driven revenue decisions.

GBL Group

Marc Ducasse

Operations Director