Case Study: Fig & Olive achieves 7x ROI and $36,000 in re-engagement revenue with Eat App

Fig & Olive - Customer Case Study

NY-based Fig & Olive needed a better way to track customers’ ordering habits and re-engage lapsed diners. They worked with Eat App, using its guest management software to match reservations to POS data so the restaurant could monitor visit frequency and dining behavior and build targeted marketing segments.

Eat App’s reservation-to-POS matching powered automated, targeted email campaigns for Fig & Olive; the “we miss you” message offering free crostini to guests who hadn’t visited in 30 days generated about 300 visits and $36,000 in revenue — roughly a 7x return on the restaurant’s investment in data analytics.

Fig & Olive