Case Study: Design Practice Achieves $240,000+ in Online Course Sales with Easytools

How Design Practice generated $240,000+ in online course sales in just 2 weeks

Design Practice, a duo focused on design education, was launching its first online course and needed a way to manage sales and validate demand before committing to production. They required a tool to handle time-sensitive sales windows, process payments, and securely deliver the course content to purchasers. They utilized Easytools and its Easycart product to build their checkout and manage the technical aspects of the launch.

Using Easytools, Design Practice implemented a strategy with two limited-time sales windows. The platform provided features like a countdown clock, automatic redirects after purchase, and a login wall to restrict access. This solution generated over $240,000 in gross sales from nearly 1,000 participants in just over two weeks, achieving an 80% conversion rate and validating their course concept.

Design Practice

Paulina Kacprzak

Design Practice