Case Study: AI_Product Heroes grows 1,800+ course participants with Easytools

AI_Product Heroes reaches 1,800+ graduates with Easytools

The customer, AI_Product Heroes, a course founded by Piotr Kacała and Wojtek Strzałkowski, faced the challenge of standing out in the crowded AI education market and simplifying the purchase process for its students. They needed a frictionless way to sell their cohort-based course to individuals and companies, offering options like installments and a reliable refund policy to reduce buyer risk. They implemented their solution using the vendor, Easytools.

Easytools provided a high-converting checkout that minimized fields, supported all popular payment methods, and enabled one-click purchases for returning users. The platform automatically handled invoicing, interest-free installments, and their two-week refund policy. This solution helped AI_Product Heroes achieve record scores, including an NPS of 70.2, and successfully enroll over 1,800 participants across its first two editions.

AI_Product Heroes