Case Study: Peaceful Hooligan achieves 252% higher sales conversion with Easysize Fit Quiz Size Recommender

Peaceful Hooligan boosts conversion 252% with Easysize

Peaceful Hooligan, a UK-based clothing brand focused on quality and practicality, faced the challenge of helping online shoppers choose the correct size for their garments without being able to try them on, a key part of their customer experience that also greatly impacted their return rates. To address this, the brand implemented the Fit Quiz Size Recommender from vendor Easysize on their Shopify store to provide personalized sizing guidance directly on product pages.

The Easysize solution asks shoppers a short series of questions about their usual size and body shape to generate a specific size recommendation for the item they are viewing. This recommendation is recalculated for each product category to ensure accuracy. Integrated with Easysize's Swap returns platform, the system continuously learns from customer purchases and returns. The results for Peaceful Hooligan included a 252% increase in sales conversion, a 22% improvement in return rate, and a £46 return on investment.

Peaceful Hooligan