Case Study: JACK1T decreases returns by 31% with Easysize Fit Quiz Size Recommender

JACK1T decreases returns by 31% with Easysize

Jack1t, a London-based maker of modern British outerwear, faced the challenge of high return rates due to the complex nature of sizing jackets for different fits and layering. To help shoppers confidently find the right size, they implemented the Fit Quiz size recommender from vendor Easysize on their Shopify store.

The solution from Easysize was a simple, conversational quiz that asked shoppers about their fit preferences, leading to a personalized size recommendation for each product. This resulted in a 31% decrease in returns and a 12.3x increase in sales conversion, achieving a £15 ROI and creating more confident buyers for Jack1t.

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