Case Study: Stereogum achieves $371,822 crowdfunding success and global fulfillment with Easyship

Stereogum promotes and supports emerging musicians

Stereogum, the long-running music blog, needed to diversify revenue after ad dollars collapsed during the pandemic and launched its first-ever Indiegogo crowdfunding campaign to sell exclusive perks (T‑shirts, hoodies, pins and bundles) to a global fanbase. Indiegogo recommended Easyship to handle fulfillment because the Stereogum team had limited shipping expertise and needed a partner to build a global shipping strategy and budget.

Easyship assigned a dedicated representative, helped design the shipping strategy and budget, and provided access to pre‑negotiated rates and multiple delivery options to streamline global fulfillment. The campaign raised $371,822 from 11,246 backers and shipped worldwide (US, Canada, UK, Australia), drove a 98% increase in customer satisfaction, and helped keep Stereogum operating and publishing.

Stereogum