Case Study: Sophie & Toffee achieves 80% sales growth and $15,000 in shipping savings with Easyship

Sophie & Toffee is a hobby shop that specializes in resin art supplies

Sophie & Toffee is a hobby shop specializing in resin art supplies and themed monthly subscription boxes that was struggling to expand internationally. They faced time-consuming, manual shipping processes—using two couriers, spending about five hours a week on shipping, and providing inaccurate estimates for new countries—so they turned to Easyship (using Easyship’s Rates at Checkout and analytics tools) to solve these challenges.

Easyship implemented real-time Rates at Checkout, automated shipping rules and access to multiple express and postal couriers, plus an analytics dashboard to prioritize key regions. The automation eliminated manual quoting, cut shipping time by four days, saved roughly $15,000 on shipping and reduced yearly costs, delivered an initial 80% increase in sales, and put Sophie & Toffee on track to double revenue year over year.

Sophie & Toffee

Jacelyn Cheah

Owner and Chief Executive Officer