Case Study: Colorado Novelty scales nationwide fulfillment with Easyship

How Colorado Novelty scaled from Kickstarter to nationwide retail with Easyship’s logistics platform, moving over 2,500 units across the U.S.

Colorado Novelty used Easyship’s logistics platform to support the launch of Eye Candy Frame, a modern candy dispenser that grew from a Kickstarter campaign into a nationwide retail business. The company faced high shipping costs, a last-minute warehouse problem, limited shipping options, and no efficient way to track shipments for its backers and pre-order customers.

Easyship connected Colorado Novelty with Go Syncro for warehousing and fulfillment, and its multi-courier comparison tool helped secure competitive rates and shipping options. With Easyship, Colorado Novelty saved up to 20% on shipping costs, reached 50+ retailers across the U.S., fulfilled over 2,500 units on time, and reduced delivery delays by 30% with automated tracking updates.

Colorado Novelty

Louise Allenoff

Co-Founder