Case Study: Men's lifestyle brand August McGregor achieves 30% international sales growth and higher customer satisfaction with Easyship

August McGregor - Customer Case Study

August McGregor is a men’s lifestyle brand founded in 2018 around Conor McGregor’s signature style and a global direct‑to‑consumer fanbase. They launched knowing international customers would be key but struggled with no upfront VAT/tax/duty transparency at checkout, limited international shipping options and too few courier partners, so they partnered with Easyship to address these gaps.

Easyship provided a dedicated representative, enabled Duty Delivered Paid (DDP) with clear VAT/tax/duty pricing, added more international couriers (prioritizing DHL Worldwide Express), and introduced dynamic rates at checkout to streamline fulfillment. As a result Easyship helped August McGregor grow international sales to about 30% of revenue, ship over 2,000 orders per month, increase conversions and reduce customer service complaints while significantly improving customer satisfaction.

August McGregor