Case Study: Bank Leumi achieves 500% mortgage sales growth and cuts approval time to 48 hours with EasySend

Bank Leumi launched a self-service digital mortgage process and reduced approval time from days to hours, resulting in a 500% increase in sales

Bank Leumi, Israel’s largest bank, needed to reduce lengthy mortgage approval times and eliminate the friction of mandatory in-branch meetings. To achieve this, Bank Leumi engaged EasySend and its no-code digital journey platform to build a self-service digital mortgage application and streamline the end-to-end customer experience.

EasySend delivered a branded, multi‑platform solution with API and mainframe integrations, RPA, e-signatures, interactive tools (repayment calculator, map), and automated workflows. The implementation cut approval time from 14 days to 48 hours, drove a more than 500% increase in mortgages sold, reduced manual operational effort, and improved customer satisfaction and NPS.

Bank Leumi

Rakefet Russak-Aminoach

President & Chief Executive Officer