Case Study: Wiko boosts brand awareness with Easypromos video contest

Wiko boosts reach across 30+ countries with Easypromos

The European mobile phone brand Wiko, in collaboration with football club Real Betis, sought to multiply engagement and increase brand awareness through a unique marketing action. They turned to Easypromos to implement a video contest platform to achieve this goal.

Using the Easypromos Video Contest platform, they launched an initiative allowing small businesses to compete to become a shirt sponsor for a match. This solution, which featured unlimited video hosting and multi-social network participation, made the contest go viral. The campaign significantly increased Wiko's brand awareness, generated extensive media coverage, and associated the brand with positive values by supporting small businesses.

Wiko