Case Study: Paradores de Turismo achieves higher engagement and lead generation with Easypromos

What is Storydoing and How Paradores Incorporated it into their Strategy

Paradores de Turismo, the Spanish hotel chain, wanted to turn its 2022 pre-Easter campaign into an engaging storydoing experience that would boost participation and visibility. Working with Easypromos, the brand challenged its Instagram community to uncover hidden boxes in a fictional hotel illustration and enter the correct code for a prize, while also providing their details on a landing page.

Easypromos implemented the interactive campaign with a giveaway app and landing page that collected leads, required users to tag friends and choose a hotel, and connected the experience across Instagram posts and Stories. The results were strong: Paradores increased social interactions by 215%, reached more than 1.2 million people, gained new followers, generated leads, and drove more website visits, with the brand highlighting the campaign as a major success.

Paradores de Turismo

Paula López Villar

Social Media Manager