Case Study: Vodafone yu boosts Twitter engagement with Easypromos giveaway

Vodafone yu drives over 100 retweets with Easypromos

The telecommunications giant Vodafone, specifically its youth-focused brand Vodafone yu, sought to connect with a younger audience and promote its brand values. To engage this demographic, Vodafone yu partnered with the vendor Easypromos to launch a promotional campaign on social media.

Easypromos provided a solution through a Twitter giveaway tool. The campaign raffled signed copies of a YouTube star's book to followers who retweeted a specific post. This simple implementation yielded positive results for Vodafone yu, including over 100 retweets, an increase in followers, and successful engagement across Twitter and YouTube audiences. The campaign effectively fidelized existing followers while attracting new ones.

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