Case Study: Unique Underdogs boosts social media engagement and charity fundraising with Easypromos

Unique Underdogs earns 14,000+ page views with Easypromos

Unique Underdogs, a small pet photography studio, faced the challenge of building a new social media presence and increasing audience engagement quickly without a large ad spend. They wanted to demonstrate their studio's work and brand values, which include donating to an animal welfare charity. To meet these goals, their agency, PurImpression, used the Easypromos Voting App to implement a two-step contest.

The solution involved a contest where users first submitted pet photos via Facebook comments and then voted for finalists in an Easypromos gallery. This strategy successfully generated significant engagement, including over 1,200 comments and 288 shares on the initial Facebook post. The Easypromos gallery received nearly 2,000 votes and over 14,000 page views, rapidly building Unique Underdogs' online presence while raising funds for their charity.

Unique Underdogs