Case Study: TRYP Hotels Worldwide achieves 3× Facebook fan growth and a major engagement spike with Easypromos White Label

Tryp Hotels and Easypromos White Label

TRYP Hotels Worldwide, celebrating the opening of its first New York Times Square property, wanted to engage its Facebook audience with a high-impact promotion — a one-week trip for two to NYC with flights and $2,000 spending money — and rapidly grow its fan base. To run the campaign they partnered with Easypromos and used the Easypromos White Label platform to manage the promotion.

Easypromos implemented a text-based contest asking fans “What would you spend the $2,000 on in New York?” with a voting-and-invite mechanic to drive virality, and TRYP used a sweepstake among the top entrants to limit fraud. The Easypromos solution doubled TRYP’s fans in five days and finished with more than three times the original fan count; People Talking About rose from just over 300 to a peak of more than 7,000.

TRYP Hotels Worldwide