Case Study: Trek cyclist Toms Skujins boosts fan engagement with Easypromos

Trek drives 579 giveaway entries with Easypromos

Toms Skujins, a professional cyclist for the Trek-Segafredo team, wanted a more authentic way to engage his online fans and give back to his community, particularly during the pandemic. He sought a simple method to run a social media giveaway that would boost engagement and positive interaction without complex entry requirements. He turned to Easypromos and used their Instagram Giveaway app to facilitate this.

Using the Easypromos platform, Skujins easily launched a comment-based Instagram giveaway for a signed jersey. The solution allowed for automatic and transparent winner selection, supported by a certificate of validity. The campaign was highly successful, generating over 1,300 likes and 579 participant entries, significantly increasing his social media exposure. Easypromos enabled Skujins to efficiently run this and subsequent promotions, strengthening his connection with fans and amplifying visibility for his team and sponsors.

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