Case Study: TravelUp boosts engagement and lead generation with Easypromos

TravelUp drives 17,000 page views and nearly 1,000 entries with Easypromos

TravelUp, an online travel agency, partnered with LATAM Airlines to promote flights to Sao Paulo. Their challenge was to create a unique and engaging campaign that would advertise the destination, generate user interaction, and collect lead information from participants. They turned to the vendor Easypromos and used its Scenes app to build an interactive mobile game.

Easypromos provided the solution with its Scenes app, which powered the #TuPizza game where users designed their own pizzas. The campaign was a major success, generating significant user interaction with over 17,000 page views. It successfully captured contact details from almost 1,000 participants, with a third being new email opt-ins, and greatly increased brand visibility through social media shares and a public voting system for the entries.

TravelUp