Case Study: Travel Club drives 40% more catalog views with Easypromos

Travel Club - Customer Case Study

Travel Club, Spain’s leading loyalty program, needed to launch its first fully digital catalog without printed copies and drive members to explore every section of it. To meet that challenge, Travel Club worked with Easypromos and its Quizzes app to create an engaging game that encouraged users to search the catalog for clues and interact more deeply with the brand.

Easypromos implemented a customized quiz-based promotion where participants counted “Travelclubbys” in the catalog and entered the total, along with their member number, for a chance to win one of ten experience gift boxes. The campaign drew 6,345 participants in one month, generated 40% more catalog views than the previous edition over six months, and helped Travel Club’s social media accounts grow considerably.

Travel Club