Case Study: Tombow USA boosts Instagram engagement with Easypromos giveaway picker

Tombow USA boosts Instagram engagement with Easypromos in 12-day Christmas giveaway

Tombow USA, a major art and craft brand, faced the challenge of boosting festive engagement and standing out during the competitive Christmas season. They wanted to give back to their community but needed a transparent and reliable way to manage a high-volume giveaway series, as individual posts could garner up to 8,000 comments. They turned to vendor Easypromos for its Instagram giveaway picker app.

Easypromos provided an automated and easy-to-use picker to manage the 12-day Christmas giveaway series, selecting winners from thousands of comments. The campaign was a major success, with many giveaway posts becoming Tombow’s top-performing Instagram content of the year, receiving around 7,000 likes and comments each and significantly increasing engagement. The vendor's tool allowed for campaign customization and efficient winner selection, leading Tombow to plan to repeat the campaign annually.

Tombow USA