Case Study: TARSA (agency for Confortauto) boosts fan engagement and brand visibility with Easypromos' multi‑stage EURO2020 prediction tournament

TARSA - Customer Case Study

TARSA, a Valencia-based communications and digital marketing agency, was asked by Confortauto to create a summer EURO2020 branding and engagement campaign that combined fun and competitiveness. To deliver a bilingual, device-friendly prediction game timed to each competition stage, TARSA partnered with Easypromos and used Easypromos’ multi-stage prediction and Tournament Bracket promotion tools.

Easypromos built a fully customized, bilingual promotion with staged predictions, bracket rounds, transparent random prize draws and email integration, amplified across social channels. The month-long campaign (11 June–11 July 2021) delivered 1,015 unique participants, 1,938 entries, 13,460 total site visits (4,381 promotion visits), 4,213 emails sent, over 150 social posts and 295 prizes, successfully boosting visibility, engagement and Confortauto’s brand positioning — all powered by Easypromos.

TARSA

Vicente M. Ayala

Social Media Manager