Case Study: STAR Fine Foods achieves 17,088 entries, 6,027 new followers and a 278% website traffic increase with Easypromos

STAR Combined Educational Quiz and Instant Win Prizes All in One With Terrific Success

STAR Fine Foods (Borges USA) wanted to boost awareness and educate consumers about the heart-health benefits of olive oil during American Heart Month while driving engagement and in-store sales. To do this they partnered with Easypromos, using the Easypromos Quiz app combined with the Instant Win tool to create a calendar-themed, educational promotion offering 81 instant-win prizes.

Using Easypromos, STAR ran a mobile-friendly quiz plus instant-win campaign with social follow pop-ups and automated winner emails; the promotion attracted 17,088 entrants, gained 6,027 new social followers, drove a 278% increase in website traffic (with nearly 64% of visits to the promotion page), and helped sell nearly 700 heart-healthy themed shippers — delivering measurable engagement and sales lift for STAR.

STAR Fine Foods

Meghan Komin

Marketing Digital Assistant