Easypromos
84 Case Studies
A Easypromos Case Study
Sancor Seguros, a 70‑year‑old insurance company and sponsor of the Argentine national team, sought to boost social media engagement, showcase its sponsorship during the Copa América, extend Facebook and Instagram reach, grow followers and expand its database. Working with agency Brote AD, Sancor Seguros used Easypromos’ Timed Quiz to create a fun, tournament‑themed promotion.
Easypromos’ Timed Quiz asked five 30‑second questions about the Argentina team, delivered instant right/wrong feedback and entered perfect scorers into a prize draw for official shirts; the campaign was promoted via posts, Stories, ads and newsletters. The promotion attracted 35,147 participants (≈1,400/day), generated 1,077,559 post views, 34,608 interactions and added 6,398 new followers, substantially increasing Sancor Seguros’ social reach and engagement.