Case Study: Salomon boosts Twitter engagement and brand visibility with Easypromos

Salomon drives 3.3 million potential views with Easypromos Twitter sweepstakes

The sports brand Salomon sought to celebrate reaching 30,000 Twitter followers with a campaign to boost online visibility, engage its niche trail running community, and support its partner brands. They used the Easypromos platform to efficiently manage a complex Twitter sweepstakes aimed at achieving these multiple objectives.

Using Easypromos, Salomon executed a one-day campaign featuring five separate retweet-to-enter sweepstakes. The solution allowed them to carefully select prizes to fulfill specific goals, including promoting products and strengthening ties with sponsored athletes. The results for Salomon, facilitated by Easypromos, included 3.3 million potential views, over 5,100 retweets, and a gain of 1,165 new followers, providing a very high return on investment.

Salomon