Case Study: CLIX (chewing gum brand) achieves record participation and 1,000+ new Facebook followers with Easypromos Premium

Quiz with final sweepstakes among all participants who answered all questions correctly

clix, the chewing gum brand from Fleer Española, needed a summer promotion that would drive consumers to its website and social channels and grow its Facebook following. To encourage users to actively search the brand’s online content for answers, clix worked with Easypromos and used the Easypromos Premium quiz platform to build an interactive quiz-and-sweepstakes mechanic.

Easypromos ran a 7-question quiz where only users answering all questions correctly entered a sweepstakes for branded prizes; each user could participate once. The promotion attracted over 2,000 unique participants, with more than 70% answering all questions correctly and 17% missing only one, and it delivered clix more than 1,000 new Facebook followers—becoming the brand’s highest‑participation online promotion to date.

clix