Case Study: Oysho achieves 4,694 unique participants and multilingual engagement with Easypromos

Oysho - Customer Case Study

Oysho, a women’s apparel brand from the Inditex group, wanted to run a global Facebook photo contest—“Lovely Parents”—but faced the challenge of serving followers in multiple countries and languages while hosting a unified gallery. To deliver a localized experience without fragmenting entries, Oysho worked with Easypromos, using the Easypromos White Label solution to support multilingual content and manage the promotion on Facebook.

Easypromos enabled Oysho to filter participation by country (Spain, Portugal, Germany, Great Britain and France), display the contest in each user’s Facebook language, and maintain a single database and photo gallery for all submissions. The 25-day campaign drove 4,694 unique participants, produced five jury-selected finalists and one winner (a Canon G15), and achieved broad visibility through Facebook, Twitter, newsletters, the Oysho blog and a direct site link—demonstrating measurable engagement and streamlined management thanks to Easypromos.

Oysho