Case Study: Mocay Caffè boosts blog traffic and Facebook engagement with Easypromos

Mocay Caffè boosts Facebook engagement 20%-30% with Easypromos

Mocay Caffè, part of Grupo Pascual, wanted to increase loyalty among its audience of coffee professionals and drive traffic to its corporate blog. To address this challenge, they partnered with Easypromos to create the Coffee Culture Challenge, a recurring promotion that combined a Facebook quiz with a sweepstakes.

Using the Easypromos application for running Facebook giveaways, Mocay Caffè implemented a transparent, automated quiz and sweepstakes. The solution validated correct answers, selected winners randomly, and managed participant lists. This approach led to strong engagement, with promotion posts achieving 20-30% engagement, 270-350 comments, and reaching 4,500-6,000 people. Easypromos enabled the campaign to successfully loyalize the community and consistently drive blog traffic for over two years.

Mocay Caffè