Case Study: María Lunarillos achieves more Facebook reach and over 17,000 leads with Easypromos

María Lunarillos generates 17,000 leads with Easypromos Facebook giveaways

María Lunarillos, a baking blog and cookware retailer with a large social media following, faced the challenge of converting its engaged Facebook community into owned marketing leads, as it did not control the data of its followers on the social network. To solve this, the brand used the Easypromos platform to combine a Facebook giveaway with a registration form.

Using the Easypromos giveaway app, María Lunarillos ran a promotion that required participants to submit their email addresses via a form. This strategy successfully captured over 17,000 leads into their own database, allowing them to nurture potential customers directly while still benefiting from the high engagement of a Facebook giveaway.

María Lunarillos