Case Study: The Malasmadres Club gives voice to 241 women and secures 63,006 votes with Easypromos

Malasmadres and Cinfa organize an action to support women facing life struggles

The Malasadres Club partnered with Cinfa to run "Ellas cuentan," a charity initiative to give voice to women facing illness, caregiving responsibilities, or raising children with special needs. The challenge was to collect authentic life stories from the community and run a fair, visible voting process online; to do this they used the Easypromos Writing Contest app to manage submissions and display entries in a gallery format.

Easypromos implemented the Writing Contest app with category-based submissions and one-vote-per-person voting, making every story easy to read and share. The campaign gathered 241 life stories and 63,006 votes (received in about a week), producing three finalists who each received economic grants — concrete results that amplified participants’ voices and met The Malasadres Club’s awareness and empathy goals. Easypromos’s platform enabled the engagement and measurable impact.

The Malasadres Club

Maite Egoscozabal

The Malasadres Club