Case Study: M80 achieves viral fan engagement and increased followers with Easypromos multi-platform photo contest

M80 photo contest, combining Facebook, Twitter and Instagram

M80, a music radio station in the PRISA Radio group with 462,000 daily listeners, ran a photo contest to promote Mark Knopfler’s new album Tracker and needed to motivate fans to share and viralize the release. Easypromos was engaged (using its White Label solution) to support a multi-channel campaign that accepted entries via Facebook, Twitter and Instagram and showcased submissions on a responsive mosaic gallery.

Easypromos delivered the promotion platform, widgets and a responsive mosaic gallery so M80 could publish the contest on its Facebook page and website and let users enter from multiple social networks. The campaign drove high participation and strong, creative engagement that increased M80’s social media fans, energized its channels and amplified awareness of the album — outcomes directly enabled by Easypromos’ multi-network entry options and gallery features.

M80