Case Study: Bebang HaloHalo boosts sales and brand awareness with Easypromos Instagram Story Giveaways

Local business increases sales by 25% and boosts brand awareness with Instagram Story Giveaways

Bebang HaloHalo, a Manila-based dessert business focused on online ordering and delivery, wanted to grow brand awareness and turn customers into brand ambassadors. To do that, it used Easypromos’ Instagram Story Giveaway tool to encourage customers to share their Halo-Halo on Instagram Stories and mention the brand, all as part of an organic strategy with no ad spend.

Using Easypromos, Bebang HaloHalo ran weekly Story Mention giveaways, automatically tracked entries, and selected winners with the platform’s random picker. The campaign generated more than 2,700 participations, boosted average entries to 387 per giveaway, and helped drive a 25% increase in sales while expanding brand exposure through user-generated content.

Bebang HaloHalo

Sam Karazi

Co-Founder