Case Study: La E Factoría achieves brand awareness and website traffic with Easypromos

Launching a new brand with an Instagram Stories Giveaway to reach its target audience

La E Factoría, an online marketing agency, helped launch Surfing Factory, a new custom surfboard brand, with the challenge of building brand awareness and driving traffic to its website. To do it, the agency used Easypromos and its Instagram Stories Giveaway solution to reach a younger surfing audience and promote the brand’s board customization feature.

Easypromos supported a 25-day Instagram Stories giveaway where users designed a surfboard on the website, shared it in a Story, and mentioned the brand. The campaign delivered over 800 participants, 1,100 new Instagram followers, nearly 1 million impressions, 10,000 profile visits, and more than 3,000 interactions, making it a highly successful brand launch.

La E Factoría

Juan García-Bericua

Project Manager