Case Study: Las Arenas boosts anniversary engagement with Easypromos

Las Arenas drives 10,469 giveaway entries with Easypromos

Las Arenas, a shopping mall in Gran Canaria, faced the challenge of celebrating its 27th anniversary during COVID-19 lockdowns when live events were impossible. Their goal was to reward customers and generate engagement without encouraging crowds. They turned to the vendor Easypromos and used its Redeem Codes app to facilitate a promotional giveaway.

The solution implemented by Easypromos was a digital prize draw where customers redeemed purchase receipts for codes online. This allowed for multiple entries and a transparent random draw for prizes like a car and vouchers. The results were significant, with over 10,469 entries from 3,270 participants, more than 2,000 of which came via the mall's website, dramatically increasing web traffic. Easypromos provided a Certificate of Validity and efficient winner selection tools to ensure a safe and successful campaign.

Las Arenas