Easypromos
115 Case Studies
Case Study: La Bolsa del Corredor promotes virtual running races with Easypromos
A Easypromos Case Study
La Bolsa del Corredor powers 7 virtual races for 8,000+ participants with Easypromos
La Bolsa del Corredor, a running and healthy living website, faced the challenge of keeping its community engaged when the COVID-19 pandemic forced the cancellation of in-person races. The vendor, Easypromos, provided its White Label promotional tools to help the organization create an alternative virtual race series.
Easypromos implemented a multi-faceted solution including coupon distribution for registration, multi-network giveaways, surveys for result collection, and hashtag photo contests. This resulted in over 8,000 participants from 44 nationalities and 13,800 total race participations, establishing the Rainbow Virtual Series as the nation's top virtual race and successfully motivating the community during the pandemic.
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